Deutsche Telekom 16/17, Germany

Fashion becomes technology. What started with being only clothes is now more about intelligent, illuminated and printed materials, -  the brand communication company, q-bus, promoted the big German teleprovider Deutsche Telekom as an experience and lifestyle brand at the CeBIT digital trade fair in 2016 and 2017.

This was done through a smart fashion show presenting  the disruptive impact of digitization in our daily life.

The show consist of autonomous platforms, a kinetic ceiling and interactive dance performances making the show itself a digitization experience.
With kinetic suits, sewn-in solar fabrics, wearables for industry and 3D-printed haute couture, the show opened a window into tomorrow’s world.

Wahlberg Winch50 took part in the set-up.